Built because the gap was too obvious to ignore.
The single biggest shift in investing in the last 50 years isn't AI, ESG, or passive funds. It's the retail market conversation becoming a price-moving force.
Every listed company communication tool, every IR framework, every compliance regime was designed for a world where information moved through formal channels. That world still exists. But it now sits on top of something louder, faster, and harder to read.
Quarterback was built specifically for this new layer.
We started with a simple observation: listed companies know their share price moved. Very few know why. And almost none have a system for acting on it. The data to answer that question exists — it's just scattered across forums, news sites, social platforms, and trading systems that have never been connected.
We built the connection.
OUR MISSION
Disseminating the noise.
Not eliminating it. Industrialising it. Turning the uncontrolled, unstructured market conversation into structured intelligence at scale — and getting it to the people who need to act on it, in the form they need to act on it.
The team.
Amy Miocevich
Co-founder & CEO
Amy is a systems thinker who spent years in marketing and business strategy before identifying the gap that became Quarterback. She is the author of The Very Good Marketing Guide (Wiley) and has built QB’s data architecture, product strategy, and positioning from first principles.
Sonia Madigan
Head of Growth
[Bio TBC]
[TBC]
CTO / Lead Engineer
[Bio TBC]
In three years, Quarterback is the recognised intelligence infrastructure layer for listed companies and IR professionals in Australia — with expansion into UK, Canada, and US markets underway.
In five years: the global platform for market intelligence powered by the retail conversation. We are to market conversation what Bloomberg is to financial data.
The responsibility
of being listed.
The conversations happening around your stock on forums, news, and social platforms are a market-moving force. Every listed company has a responsibility to monitor that conversation. Quarterback makes it automatic.
Guidance Note 8
Your continuous disclosure obligations, built in
Regulatory Guide 162
Internet discussion site monitoring, automated
~65%
of daily ASX trades are attributable to retail investors
45%
of Australian adults now hold investments outside of superannuation
18%
of significant price moves show signs of information leakage before announcements
Latest updates
All postsThe market integrity gap: why ASX compliance was built for a world that no longer exists
The three pillars of modern market intelligence
The continuous disclosure stress test: how exposed is your company to a sentiment-driven price move?
Trusted by ASX companies
and advisors
“Quarterback has completely changed how we prepare for board meetings. The intelligence is there before we even ask for it.”
Sarah L.
Head of IR, ASX 200 Company
“We replaced three separate tools with Quarterback. Sentiment, surveillance, and reporting — all in one place.”
James T.
Managing Director
“The compliance features alone justified the switch. CAR analysis running automatically on every announcement is a game changer.”
Rebecca M.
Company Secretary
“Our board now gets a market intelligence summary every week without us lifting a finger. The automated reports save hours.”
David K.
IR Manager, Resources Sector
“Being able to see exactly how the market reacted to each announcement — and whether there was unusual activity beforehand — is invaluable for compliance.”
Michelle P.
General Counsel
“The sector benchmarking feature is brilliant. We can finally show the board whether a price move was us or the market.”
Andrew W.
CFO, ASX-listed Company
“We manage IR for eight ASX-listed clients. Quarterback lets us monitor all of them from a single dashboard with real intelligence, not just alerts.”
Kate R.
Director, IR Advisory Firm
“When ASIC came asking questions about pre-announcement trading, we had the full audit trail ready in minutes. That's the difference Quarterback makes.”
Tom H.
Company Secretary
See Quarterback in action.
Book a personalised walkthrough of the platform.